Widely regarded as the premier black awards ceremony in the UK, Beffta honours ethnic minority artisans, entertainers, media outlets, intellectuals and community. Its annual event in London, attracts thousands of Africans and people of Caribbean descent and has been graced by icons including the likes of Trevor McDonald over the years.
Last week, African women's organisations in the UK celebrated International Women's Day with a host of seminars and talks, including sessions in the House of Commons and a gathering at the Nigerian High Commission in London. Ms Long said that there is a need to follow up such sessions with practical gestures, hence her decision to donate the maize to the Malawian families.
She added that the food was donated to some of the most vulnerable women in Mzimba, in the Kabuwa area of northern Malawi. According to Ms Long, the food was distributed to women who are going through tough times feeding their families during this challenging period in Malawi during which 3m people are at risk from starvation.
Ms Long added: "These families need to feed their children. Thanks in advance to those who are going to join me and remember the world has gone global and so everyone is everyone's keeper, so let us practice human love."
Kenyan-born, Ms Long is the presenter and producer of the Pauline Long Show, which is aired on Ben TV in the UK. A mother of two, she is a frequent donor to several charities and is known for giving back to the community discreetly but added that this time she had to publicise it due to the urgent nature of the need and to requests her fans to join her in giving back.
Delighted that it went well, Ms Long expressed gratitude to The Pauline Long Show team on the ground in Malawi who coordinated the distribution of food to the women. She added that she hopes to find more sustainable ways to assist African women who need support to become independent in raising their families.
Calling on thepublic for more support to help Malawian families, Ms Long said anyone wanting to make a donation should get in touch with the Pauline Long Show team at admin@paulinelong.com. Over the weekend, Nigerian women in the UK held another conference titled Bridging the Gap between Knowledge and Action in Aberdeen. Scotland.
Among the speakers there were the first vice president of the Central Association of Nigerians in the UK (Canuk) Chief Alex Achebe and its former legal adviser Liz Ikoriko-Onabowu. It discussed a variety of subjects including gender equality, bringing up children in the 21st century and the diaspora question.
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